Privacy Policy

Urban Gardeners Southeast London


1. Information We Collect
When you access our website www.urbangardeners.co.uk and use our services, we may gather the following types of personal data from you:
Your name, email address, and any other contact information provided.
Details regarding your gardening inclinations, interests, and activities.
Your location, IP address, and other technical data gathered during your website interactions.
Any additional information you opt to share with us while utilizing our services.


2. Utilization of Your Information
We employ the collected personal data for the following purposes:
To communicate with you and address your queries promptly.
To offer personalized content and suggestions based on your gardening preferences.
To enhance and tailor our website and services to suit your needs efficiently.
To prevent fraud and ensure the security of our website and users.
To furnish you with marketing materials, promotions, and offers that align with your interests.
To adhere to legal and regulatory obligations.

3. Where and How the Data is Stored:

  • 3.1 Electronic Security
    To protect your personal information from unauthorized access and use, we use a variety of electronic security measures. These include firewalls, encryption technologies such as SSL (Secure Socket Layers), and secure servers. All sensitive data, such as financial information and personal identifiers, are encrypted when transmitted over the internet. We also perform regular software updates and patches to protect against vulnerabilities.
  • 3.2 Procedural Safeguards
    Our procedural safeguards focus on maintaining the integrity and appropriate use of information. This includes policies and procedures for handling personal information, training employees on privacy and security practices, and conducting regular audits and assessments to ensure compliance with our standards. We also implement data access controls, ensuring that only authorized personnel have access to sensitive information, and that they use it solely for approved purposes.
  • 3.3 Incident Response
    In the unlikely event of a data breach, we have implemented an incident response plan designed to promptly address and mitigate any potential harm. Our plan includes immediate investigation and containment, notification to affected individuals in accordance with applicable laws, and measures to prevent future occurrences.
  • 3.4 Commitment to Security
    We continuously evaluate and update our security practices to address new challenges and threats as they arise. We are dedicated to protecting the confidentiality, integrity, and availability of your personal information.

4.Data Retention: How long the data is retained for, and the criteria used to determine this duration.

  • 4.1 Legal and Regulatory Requirements: We consider the minimum retention periods prescribed by law or regulations, and keep records as required for tax, accounting, and other legal purposes.
  • 4.2 Purpose of Collection: We retain the information for the duration of the relevant business relationship or as needed to perform contractual obligations and deliver our services effectively.
  • 4.3 Security and Fraud Prevention: For security reasons, we may retain data longer than originally anticipated to manage risks and fraud detection.
  • 4.4 Statute of Limitations: We consider periods during which a claim might be filed concerning our relationship with the user.
  • 4.5 Consent: Where we have obtained your consent to process your personal data, such data will be kept until you withdraw consent.
  • 4.6 Operational Necessity: We retain information as necessary to maintain accurate business and financial records.
  • 4.7 Retention Procedures: Data is reviewed regularly to determine whether retention is appropriate. We dispose of or anonymize information that is no longer needed for the purposes for which it was collected or for legal compliance and data security purposes.


5. Your Rights and Choices

You may have legal rights in relation to your personal information, including the right to request deletion of your data. We will accommodate these requests as required by law. However, there are exceptions that allow us to retain personal information even when you demand deletion, as when it is necessary to keep your information for our compliance with legal

obligations or for the establishment, exercise, or defence of legal claims.


6. Whether the Data is Shared with Any Other Parties:
Third-Party Sharing
Who we share data with and why:

  • 1. Service Providers: We partner with third parties who provide important functionalities for our operations, such as hosting, customer support, payment processing, and marketing services. Our third-party service providers are bound by confidentiality agreements and are only allowed to use your personal data to perform services on our behalf.
  • 2. Advertising Partners: We may share limited data with advertising companies to present ads that might be more relevant to your interests. This data sharing is governed by our agreements with advertising partners that comply with applicable privacy laws.


7.Legal Requirements
We may disclose your personal information when required by law or as necessary to protect our rights or the rights of others. This includes sharing information in the following circumstances:

  • 7.1 Compliance with Laws: We may disclose information where required by law, such as in response to court orders, legal processes, or government requests.
  • 7.2 Protection of Rights and Safety: We may share personal information when it is necessary to investigate, prevent, or act regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our terms of service, or as otherwise required by law.

8. Business Transfers
In the event of a merger, acquisition, or sale of assets, your personal data may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership, as well as any choices you may have regarding your personal information.

9. Further Information
If you have any questions about how we share data with third parties, compliance with legal obligations, or data handling during business transfers, please feel free to contact us at [office@urbangardeners.co.uk].